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“I thought, ‘Why couldn’t I just take what I had developed, and train someone else to sound like me, and outsource my online dating to him?
’” After finding someone on Craigslist who “did a really great job,” Valdez started thinking about how many people were in the same position: time-poor professionals who might benefit from some of the lessons he’d learnt.
“With [dating apps’] explosion in popularity, it means that you have a huge dating pool at your fingertips, but you’re also in direct competition with everyone else in your area.
So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.”In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.
Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.
One male Closer told me that it felt rewarding to “help men too old to understand the internet,” and that “some people are too busy for all that.” Another writer told me that “finding love is a mysterious process, so we use data.”The service’s data-driven approach to professional flirting became clear to me during my training.
“We’ve discovered that a surprisingly large portion of the online dating process can be systematized into what is essentially clerical work,” read one line in my training manual.
“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?
My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.
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“If it weren’t for my relentless dedication to cracking the code to meeting and attracting the right person, I probably wouldn’t have met the girl I’m with now.”Today the company employs 80 people and boasts 2,500 “satisfied customers.” But the same cannot be said for all of its employees.