Research question for online dating

But beyond someone's looks, how much do any of these factors matter for mate selection?

One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.

With the popularity of sites like e Harmony, match.com, Ok Cupid and countless others, the stigma of online dating has diminished considerably in the last decade.

According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.

A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.

Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.

For one, prospective daters were wary of proceeding sight unseen.Online dating services are now the second most popular way to meet a partner.The popularity of online dating is being driven by several things, but a major factor is time.If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.Smoking was another big deal breaker, associated with a 10-fold drop in interest.

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Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise of apps like Tinder (and the various copycat models), who could blame them?

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